Customer Segmentation 101: Defining attributes to segment Target Audience

What are the various types of customer segmentations and their respective attributes that help define target audience?

1. Geographic: Where are they located?
   • Region/State/Cities/Town/Village
   • Rural/ Urban
   • IP (internet)
   • Language
2. Demographic: Who are they? Census Data
   • Age.
   • Gender.
   • Marital status.
   • # of children
   • Occupation.
   • Income.
   • Education
3. Psychographic: What are their Needs?
   • Interests
   • Personality
   • Lifestyle
   • Social Status
   • Activities, Interests, Opinions (AIO)
   • Attitudes
   • Values
   • Tech Savviness
4. Behavioral: What drives their Buying Process?
   • Usage
   • Benefits Sought
   • Loyalty
   • Actions Taken Online
   • Stages
   • Timing/ Occasion
   • Buyer Readiness
5. Affluence: Household Income:
   • Globals: >10L
   • Strivers: 5-10L
   • Seekers: 2-5L
   • Aspirers: .9-2L
   • Deprived: <.9L
6. Life Stage:
   • Teenagers & Students
   • Single Adults
   • Childless Couple (rented Home)
   • Childless Couple (Own Home)
   • Young Families
   • Single Parents
   • Well Established Families
   • Empty Nesters
   • Retired
   • Solitary Survivors
7. Predictive: Historical Data
   1. Supervised Learning
   2. Unsupervised Learning
   3. Reinforced Learning
8. Financial
   1. Financial holdings
   2. Financial Preference
   3. Financial Know how
9. Engagement:
   1. DIY: Do it yourself
   2. DIFM: Do it for me
   3. DIWM: Do it with me
   4. DKCS: Don’t know can’t say
10. Generational
    1. Gen Z
    2. Millenials
    3. Generation X
    4. Baby Boomers
    5. Silent Generation.
11. Firmographics (B2B)
    1.  Annual revenue
    2.  Number of employees
    3.  Industry
    4.  Type of product – B2B or B2C
    5.  Number of years in business
    6. Location